1) Introduction to Advanced Portfolio
Brief
A website homepage for the brand;
A promotional package for the release as part of a digipak (CD/DVD package) ;
A magazine advertisement for the digipak (CD/DVD package).
2) My initial ideas/treatment
I was thinking of having a mixture of pop, upbeating music like ‘I can transform ya’ by Chris Brown,‘ and Lady Gaga-Bad Romance and use the style Radioheads- Lotus Flower. I think it will be very interesting as the music will be mainstream but the texture and the shots will be creative and quirky. The reason why I chose songs like Chris Brown – I can transform ya or Lady Gaga’s Bad Romance is because I could easily add devised theatrical dance choreography into it and this will appeal to my main target audience whose age group is 14-24.
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