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There are mystery to it as it makes the audience to feel curious about him being under the secret mission or undercover of some government conspiracy act.
So this helps to build his image as a cool handsome guy with a good body and that all the girls who drool over for. I see his character like Brad Pitt or Danial Craig who have a big franchise in his action films.
Our particular social groups are younger men age group from 15-34 who are preppy, jocks, cool and smart who enjoy adventure with solving mystery. It will also be guys who are conscious about their looks and their bodies so they would have the main character as their idol or role model to look at to feel good about their appearances.
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