Thursday 29 September 2011

Research and evaluate the institutional context of PJ Harvey

Biography of PJ Harvey

  • Polly Jean Harvey
  • Born in England on October 9th 1969. 
  • Was raised on a sheep farm in Yeovil, Somerset.
http://www.imdb.com/name/nm0367667/bio

In  1993, PJ Harvey was signed to Island Records. Island Records was founded by  Chris Blackwell and Graeme Goodall in Jamaica and was later relocated to UK in 1962.  Island Records is considered to be a bigger independent company. Just like the big 5 major companies (Universal/Sony), they too have big artists signed under different genres such as Rock, Punk, Alternative, RnB,Pop,etc to help promote their company, gain more publicity and moreover, income.

We have artists like Akon, Mika, FLorence and the machine, Macy Gray, Nicki Minaj,and many more.
So the Island Records used the advantage of the internet to create spider-web like to help cross-promote the artists. For instance, while I was looking at the Island Records for my personal research, they have a small box where they automatically play music videos from different genres and this is interesting as i was drawn into some of the songs.

Likewise, the Island company used synergy to cross -promote singer/songwriter PJ HArvey by having her songs on movie soundtracks.
This is the website where it will tell you about how she is involved through different sources of media.
  http://www.imdb.com/name/nm0367667/
Official website : http://www.pjharvey.net/


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